The Global Fashion Industry

Nike is one of the most well known global brands. The resources on this page present the good and the bad of a global “Mega” brand. Think about the benifits that a global brand brings to the world as well as the problems it may create.

Nike Better World:

This videoshows how Nike are aiming to help improve life around the world through sport. How do you think sport can help improve the lives of people? Why do Nike produce a video like this?

Nikebiz:

On this page, Nike outline their commitment and responsibilty to the workers in the factories where their products are manufactured.

An Austrialian TV investigation into conditions in a factory producing Nike goods.	Two workers from Honduras talking about how they were treated following the closure of the factory they worked in.